Consumer Market

The Indian consumer durables market is broadly segregated into urban and rural markets and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class. The sector includes consumer electricals such as fans, kitchen and cooking appliances, lighting devices, as well as white goods such as washing machines, televisions, refrigerators, and air conditioners.

Market share in the consumer durables industry is moving from the unorganised to the organised sector. According to estimates, 30% of the total market is still unorganised, which provides listed Indian players with a significant opportunity to further increase their market share going forward. Artificial intelligence and manufacturing automation will be important future trends as consumer awareness increases regarding technology advancements and their applications across multiple sectors. In order to increase production efficiency of various consumer durables, Industry 4.0 will stimulate investments in R&D, technology infrastructure, and manufacturing processes.

Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India’s consumer market would be primarily driven by a favorable population composition and increasing disposable income.

Modern technology has had a huge impact on this sector and has become a key aspect of sustenance. Technology and innovation in the industry has radically simplified-yet-improved the operations as well as provided better growth strategies.

We at Aareher Business, utilise ‘best-in-class’ staffing processes and frameworks for all our clients. We have delivered unparalleled quality service to our customers pan-India using end-to-end integrated technology solutions.

And addition to that, we have empowered diverse set of customers to transform their staffing operations and improve employee satisfaction in line with effective management policies.